TikTok is introducing a new feature that allows them to lessen the amount of AI-created content appearing in their feeds. This initiative comes as the service revealed that it presently contains more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread launch. This shift aligns with a rise in AI content, fueled by emerging content generation software.
The Broader AI Trend
It has been noted that approximately 10% of the quickest rising channels on a competing service primarily display clips produced artificially. A large amount of this output is deemed mass-produced AI material, a phrase for inferior, mass-produced content that is typically nonsensical or surreal.
Based on user feedback that numerous viewers appreciate content produced via AI tools, including AI artwork to informative clips, and we aim to give people the option to see more or less of that, depending on their own preferences,” said a company executive.
Scale of AI Content
The service shared that there are presently 1.3 billion videos on its app labeled as made with AI. In total, more than 100 m media items are submitted to the app daily, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the amount of artificial media they watch by accessing the topic control feature in the application and selecting AI-made media. Additional categories that currently be modified under the filter encompass news, clothing, aesthetics, and choreography.
Platform Guidelines
Its rules mandate content makers to identify lifelike AI-made content, and it prohibits harmful deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be removed under its terms of service.
In addition, the app will from now on add an artificially created tag to content produced via its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This measure is designed to stop users from seeking to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a $2 million AI literacy fund for experts and organizations to produce informative material about responsible artificial intelligence. This project will assist charitable organizations dedicated to educating computer science.
Platform Protection
The platform has supported its safety measures, following debate over plans to lay off a large number of safety staff in the UK. It is set to cut hundreds of positions in its user protection team in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can safeguard staff by removing the most distressing content before it is viewed by staff. TikTok announced a notable drop in explicit and harmful content handled by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is proving valuable operate efficiently.”
